Attraction marketing

Image of children on slide in indoor play area mammoth play ark

Session Outline

During this talk, we will discuss the different marketing methods used at Woburn Safari Park and how these are evaluated.


  • To be able to understand how marketing methods can be used in a commercial business.
  • To be able to understand how Woburn Safari Park create online content for their target audience.

Curriculum Links

A levels:

  • Marketing mix and strategy
  • Market research
  • Advertising
  • Consumer behaviour
  • Public relations
  • Digital marketing