EAZA Annual Charity Campaigns

European Association of Zoos and Aquariums

Woburn Safari Park has an excellent track record of fundraising and took part in the below list of campaigns, with events and activities held at the park.

During each fundraising day admissions money raised from visitors was donated directly to the campaign, raising fantastic amounts for these conservation activities.

The keepers and staff organised lots of animal themed activities, including face painting, talks and demonstrations, raffles and the park would often stay open later in the evening for visitors. Staff working the event also donated their wages to the campaign.

EAZA charity fundraising campaigns have been designed to raise awareness of in-situ conservation projects, species endangerment, to raise awareness of EEPs and ESB’s and to raise vital funds.

2001-2002: EAZA Campaign - Rainforest 

This campaign raised money for Brazil’s Atlantic Rainforest. The Golden Lion Tamarin was used as the flagship species for the campaign highlighting how deforestation, hunting and commerce can lead to species endangerment.  All the money raised during this campaign went to the Lion Tamarins of Brazil Fund, which funded multiple monitoring, genetic, habitat and species preservation projects.

2002-2004: EAZA Campaign - Tiger 

This was the first EAZA campaign which ran for 2 years. The aim was to raise awareness of the need to conserve tigers and their habitats. This campaign was a collaboration with 21st Century Tiger which is a partnership between ZSL and Global Tiger Patrol. All the funds raised supported core projects such as tiger protection teams, mediating conflict between tigers and people and tiger habitat restoration projects throughout Asia, India and Russia.

2004-2005: EAZA Campaign- Shellshock 

This campaign aimed to raise awareness of the plight of turtles and tortoises. It is estimated that over 12 million turtles are sold in China each year for consumption or traditional Chinese medicine.  Due to the low reproductive and growth rate of these animals extinction is likely unless urgent action is taken. The campaign aimed to raise awareness of the trade in these animals, to encourage more EAZA zoos to hold and breed these animals and to raise vital funds for long term conservation. This campaign supported over 12 in-situ conservation projects throughout Asia.

2005-2006: EAZA Campaign - Rhino 

This campaign focused on the conservation of the charismatic rhino, which is often a favourite with zoo visitors. This campaign was a collaboration with Save the Rhino International and aimed to raise funds for a number of key rhino conservation projects in Africa and Asia. By collaborating with Save the Rhino International it ensured that this campaign could benefit from the considerable knowhow and connections afforded by a large conservation organisation.  A campaign mascot ‘Douglas the rhino’ was designed by Aardman Animations which was used to engage the public to raise vital funds and increase public awareness of the need to conserve the last remaining five species of rhino.  The funds raised were used to fund projects for each of the five species of rhino. These projects focused on monitoring, anti-poaching, translocation, field research and community outreach programmes.


2006-2007: EAZA Campaign - Madagascar 

This campaign focused on the spectacular flora and fauna of Madagascar, one of the most important biodiversity hotspots on earth with thousands of species unique to this island.  This was the first EAZA campaign to focus on an entire country. The aim was to raise awareness of how special and unique Madagascar and its wildlife is, to raise funds for in-situ projects, to highlight ways the public can make positive contributions towards conservation  and to influence future collection planning in EAZA zoos to focus on Malagasy endemic species. This campaign was supported by the President of the Republic of Madagascar and had John Cleese as its patron.  This highly successful campaign funded 20 projects across Madagascar including habitat protection and restoration, community initiatives, field research and species monitoring and protection.

2007-2008: EAZA Campaign - Amphibian Alarm ‘Year of the Frog’

Over one third of all amphibian species could disappear in the immediate future.  To try and address this unprecedented rate of extinction EAZA along with the IUCN and WAZA helped to establish the Amphibian Ark. Funds raised though this campaign funded the vital work of the Amphibian Ark as well as addressing key threats such as habitat loss, fragmentation and degradation. It also focussed on the chytrid fungus which is decimating amphibian populations.  This campaign aimed to raise awareness of the amphibian extinction crisis and to raise funds to position the IUCN and the zoo community as leaders in global conservation. The Amphibian Ark is a collaboration between WAZA, IUCN and the Amphibian Specialist Group and is part of the Amphibian Conservation Action Plan. The aim of the ark is to protect those species that would otherwise go extinct by placing them into the safety of captivity where they can be bred until they can be secured in the wild. 

2008-2009: EAZA Campaign- European Carnivore Campaign 

The aim of the campaign was to raise awareness of the need to conserve species within Europe, especially Europe’s carnivores. The campaign focused on ‘Living Together’ addressing issues from both sides. On the one side, facilitate the protection of threatened and endangered carnivores and, on the other side, learning how to live alongside carnivores.  To ensure a targeted approach 12 charismatic carnivores were focused on; Arctic fox, brown bear, Eurasian otter, Eurasian lynx, Eurasian wildcat, European mink, golden jackal, grey wolf, Iberian lynx, marbled polecat, polar bear and wolverine.

This successful campaign funded a number of in-situ conservation projects focusing on the reduction of human-wildlife conflict, reintroduction, community initiatives and anti-poisoning campaigns.

2010 EAZA Campaign - Bongo surveillance programme

In 2010 Woburn decided to focus on its own fundraising campaign for the critically endangered eastern mountain Bongo.  The aim was to raise much needed awareness and funding for this species which is perilously close to extinction due to poaching, disease, habitat loss and forest degradation. The mountain bongo is the largest African forest dwelling antelope found only in Kenya and conservationists estimate there are just 100 left in the wild.  The objective of the Bongo Surveillance Project is to protect and conserve the critically endangered mountain bongo and its habitat by working with local communities and stakeholders worldwide.  The vital money raised has funded much needed field research into the ecology and biology of this species, the establishment of monitoring and protection zones within bongo hotspots, essential genetic analysis of the remaining wild populations, local community initiatives and anti-poaching personnel.